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Social Responsibility

As a leading tour operator in Cusco, we promote responsible tourism that generates a positive impact on local communities. Our sustainable practices have directly benefited more than 450 families across 4 high Andean communities, preserving their cultural heritage while creating lasting economic opportunities. We allocate 8% of our revenue to social and environmental programs that transform the tourism industry into a true catalyst for community development.

Environment

  • Vehicles with lower environmental impact.

    We work with local providers who maintain their vehicles to the highest efficiency standards. We reduce CO2 emissions by 15% compared to traditional operators through regular maintenance and efficient fuel use.

  • Waste management and recycling.

    We implement a comprehensive program in collaboration with 4 local communities to classify and recycle waste. We have installed 28 recycling points and trained 120 families in sustainable waste management.

  • Reforestation campaigns.

    Since 2021, we have planted more than 3,500 native trees in collaboration with the communities of Pitumarca and Cusipata. For every 10 tours, we fund the planting of a tree with direct participation from visitors and local residents.

Education

  • Educational scholarships for vulnerable students.

    We allocate 2% of our income to a scholarship fund that currently benefits 14 students from high Andean communities. We work with I.E. Tupac Amaru II school in Chillihuani and I.E. José Carlos Mariátegui in Llacto to identify talent.

  • Language workshops.

    We facilitate weekly basic English workshops for 35 youth and adults from the communities. The workshops are taught by our bilingual guides and international volunteers, creating employment opportunities in the tourism sector.

  • Improvement of educational infrastructure.

    We have renovated 3 school classrooms and built a community library in Pitumarca. In partnership with the NGO "Education Without Borders," we provide educational materials and technology for 6 rural schools, impacting more than 320 children.

Community Development

  • Training for artisans.

    We organize quarterly workshops for 48 local artisans on traditional techniques and marketing. We have established 2 direct sales points on our tourist routes, increasing artisanal income by 35% since 2022.

  • Tourism cooperatives.

    We support the formation and management of 3 local cooperatives that employ 24 people. These cooperatives manage complementary services such as food, rural lodging, and auxiliary guiding, keeping 92% of the income in the local economy.

  • Employment for youth and adults.

    85% of our staff comes from local communities. We have created 17 direct jobs and approximately 30 indirect ones, with formal contracts and social benefits. We implement a continuous training program with official certification.

Empowerment

  • Entrepreneurship training.

    In partnership with PROMPERÚ and the Andean University of Cusco, we offer a 6-month entrepreneurship program that has benefited 31 local entrepreneurs. 8 new businesses have been established with seed microfinancing and ongoing mentoring.

  • Female leadership in tourism.

    We have implemented 50% female participation quotas in all our programs. Currently, 11 women hold management positions in our operations and associated cooperatives, a 180% increase since 2019.

  • Women as tour guides.

    Our guide academy has trained 9 women from local communities as certified official guides. This program includes full scholarships for indigenous women, who now represent 40% of our guiding team, sharing ancestral knowledge and unique perspectives.

Community Challenges

The communities near the Rainbow Mountain (Pitumarca, Cusipata, Llacto and Chillihuani) possess exceptional cultural and natural wealth. However, they face various challenges due to disorganized tourism, territorial conflicts, and lack of opportunities for their population.

Needs by Age Groups

Children (0-12 years)

  • Lack of infrastructure and teachers in bilingual education.

    In Pitumarca, 4 out of 10 Quechua-speaking children drop out of school. Classrooms lack heating, with temperatures dropping to -5°C. Children walk up to 3 hours to reach schools where one teacher serves 35 children.

  • High rates of child malnutrition and anemia.

    68% of children under 5 in Chillihuani suffer from chronic anemia. Many attend classes without breakfast. School cafeterias operate irregularly due to lack of supplies.

  • Risk of child labor in agriculture and tourism.

    Children as young as 8 leave school to sell crafts or pose for photos with tourists. In Cusipata, 42 children work in dangerous conditions, exposed to extreme temperatures.

Adolescents (13-17 years)

  • Difficulty continuing studies; lack of technical education.

    In Llacto, only 1 in 15 adolescents completes secondary education. The nearest school is 27 km away, requiring young people to migrate or abandon their studies.

  • Limited sexual and reproductive health programs.

    The teenage pregnancy rate reaches 32%, doubling the national average. In 2023, 14 girls between 13 and 16 left school due to pregnancies. The medical post operates only 3 days a week.

  • Lack of sports and recreational spaces.

    Adolescents use improvised fields on rocky terrain. The only sports court floods 5 months a year. Without recreational alternatives, alcohol consumption among minors has increased by 47%.

Young Adults/Adults

  • Unemployment; lack of tourism training.

    73% of adults in Cusipata work in the informal sector, with incomes barely reaching S/. 450 per month. Without training, locals are excluded from better-paid jobs in tourism.

  • Unstable income from informal tourism.

    During low season, family income drops by 68%. Families go from earning S/. 1,200 to only S/. 380 per month, insufficient to cover basic needs.

  • Deficiency in medical services and health insurance.

    The medical post serves 3,800 inhabitants with only one doctor who visits twice a week. Serious cases must travel 3 hours to the hospital. 62% lack health insurance.

Elderly

  • Abandonment and lack of inclusion programs.

    In Chillihuani, 38 elderly people live alone after their children's migration. Many walk kilometers daily to collect firewood and water. The Pension 65 program doesn't reach many due to lack of documentation.

  • Limited access to medicines and specialized care.

    84% of elderly suffer from chronic diseases without adequate treatment. Many must choose between buying medicines or food. Traditional medicine is insufficient for serious conditions.

  • Precarious housing conditions.

    67% of elderly live in homes without basic services. During frost months, interior temperatures drop to -8°C, causing serious health problems and deterioration in quality of life.

Be part of the change with ATV Rainbow Mountain

Your choice contributes to the sustainable development of local communities.

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